About Insight Inform
We produce research and analysis to inform schools about trends in education data, focusing on Primary schools in England. We publish our findings in blogs and podcasts, and we share our insights at education conferences and workshops across the country.
We launched in September 2024 as part of Insight Tracking. Insight has worked with schools for 14 years developing useful tools to keep track of their student data.
Meet the team
James Pembroke
James Pembroke has 20 years’ experience of working with education data, including five years working as a data analyst in a local authority school improvement team.
James has worked with many organisations – notably as a member of ASCL’s primary assessment expert panel and the Department for Education’s Reception Baseline Stakeholder Group – and has spoken at numerous national conferences.
James joined the team at Insight in 2018 where he continues to advise on meaningful and proportionate use of data in schools.
Richard Selfridge
Richard Selfridge is a primary school teacher, data consultant and writer on education. His latest book Dataproof Your School, written with James Pembroke, was published in January 2022 by Sage Publications. It builds on Databusting for Schools, 2018, which is an essential guide to the use and interpretation of education data. His latest book is a Little Guide for Teachers to Using Student Data.
Richard joined Insight in April 2024 as an Education Data Consultant to continue his work with schools across the country to improve their use of education data and to co-found Insight Inform with James Pembroke.
